ABC Missional Logo

Logo created for the Brazilian Academy of Missional Coaching (in Brazilian portuguese, ABC Missional). The logo features a water splash that represents the transformation that knowledge causes in people, changing them so that they can fulfill Christ's mission.

This is also represented in the overlapping colors, or blending, in the letters "ABC". The colors transition from darker to lighter along with the letters "ABC" represents the search for knowledge, the clarity we obtain more and more as we learn.

The use of the font with a heavy weight conveys the corporate weight of the brand, reinforced by the use of blue in the logo that conveys seriousness, trust and respect.