A Gente Cuida Logo and Brand Guidelines

Logo created for the group A Gente Cuida, a religious-based group that operates in the Vila Madalena neighborhood, São Paulo, with the purpose of doing good deeds for the community. The hive is used to translate the concept of organization, care and collaboration in a community, with love as the main reason.

The used colors represent intensity and happiness in the group's actions, stimulating optimism, confidence and hope. The chosen typography is simple and relaxed.