Aliatta Logo, Brand Guidelines and Assets
- Client
- Aliatta
- Year
- 2019
- Production
- Suagencia
- Provided services
- Logo Design, Assets Design, Brand Guidelines Creation
- Used resources
Logo created for the insurance broker company Aliatta. The design for the brand was inspired by Portuguese tile designs, where each tile usually has its own design, but can also form a complete art, as if an alliance were formed between them.
The symbol is inspired by this idea. Since Aliatta works with insurance, the symbol was created using four shields that symbolize protection. The + symbol in the middle represents the various types of insurance, and the four circles around it connected by a larger circle represents connection and alliance.
I created black and white version and greyscale version:
I also created negative versions of the logo:
Logo usage examples
Brand Guidelines
Assets
The brand assets were created based on Portuguese tiles, where each tile represents a type of insurance.
The idea is that the assets will be updated with each type of insurance added to Aliatta's specialties, increasing the diversity of tiles.
