Atracto Logo and Brand Guidelines
- Client
- Atracto
- Year
- 2018
- Production
- Suagencia
- Provided services
- Logo Design, Brand Guidelines Creation
- Used resources
Logo created for Atracto, strategic management and audiovisual production agency. The logo created was designed based on the combination of its name and its areas of activity.
The symbol is the combination of three elements:
The gear that represents business management.
The magnet that represents attraction, referring to the company name.
The shutter that represents audiovisual production.
The brand needed to convey seriousness and confidence, but at the same time have an informal and cheerful touch. Therefore, colors were chosen ranging from red, a bright and energetic color that conveys courage and dynamism, to blue, a calmer and more serene color that conveys professionalism and productivity, and purple, a color that brings comfort and represents wisdom and success.
The chosen font has a professional appearance, but with its own style that makes it less formal. The red dot next to the name is another reference to audiovisual production, indicating the "REC" symbol, for recording.
I created outlined versions to allow more type of logo applications:
I also created black and white version and greyscale version:
I also created negative versions of the logo:
Logo usage examples
Brand Guidelines
