De Dentro Para Fora Logo

Logo created for the event De Dentro Para Fora, 1^st Cia da Vila urban mission congress, whose main objective is to train and encourage people to live the real meaning of the word church: called outwards, in large urban centers. "De dentro para fora" refers to the idea of ​​a seed that is thrown and buried in the ground and after going through the preparation period, it germinates; coming out of the ground to flourish and bear fruit.

With this concept in mind, the logo was created with a small plant that represents the idea of ​​going to other places and living the mission, with details of its roots, strengthening the idea of ​​flourishing used in the name of the congress.

A silhouette of a large city was created, highlighting the silhouette of the cable-stayed bridge of São Paulo, city where the congress is taking place. This silhouette uses a blue color to represent the sky, to show that there is nothing that can prevent the accomplishment of the mission.

In typography, the difference in letter size between the first and second lines gives the impression of perspective, of being called outwards.