Cozinha & Afeto Logo, Logo Usage Guidelines and Assets
- Client
- Cozinha & Afeto
- Year
- 2020
- Production
- Freelance
- Provided services
- Logo Design, Logo Usage Guidelines Creation, Assets Design
- Used resources
Logo created for Cozinha & Afeto, home cooking and cooking for general diets. The initial idea was to create a warm and inviting brand, while also feeling personal. It would also have to make the brand's line of business clear.
Since it's about food, colors that stimulate the appetite were chosen: yellow and red. Yellow refers to the food produced, mostly using pasta. Red refers to affection, love, tenderness, and care.
To convey a sense of something homey and welcoming, as well as something personal, the brand name would look better if presented in cursive letters, to give the impression that it was handwritten.
Alongside it, I drew a spoon with a heart inside, to refer to the dedication or affection for cooking.
To give it an even more personal touch, I applied the brand owner's characteristics to the logo, placing a chef's hat to make clear the brand's line of business.
I created alternative versions without the spoon for use when more appropriate:
I created white outlined versions of the logo that imitate stickers:
I also created negative versions of the logo:
I created black and white versions and monochromatic versions of the logo:
The logo also features responsiveness, with simpler versions:
Logo Minimum Size Test
Logo usage examples
Brand assets
I designed the brand assets to compose any material that would be made in the future. The elements are more well-known foods from Brazilian cuisine as well as others that are part of Brazilian's daily lives.
Brand Guidelines
