Helix Beyond Logo & Mini Logo Usage Guide

Logo created for Helix Beyond, an Australian jiu-jitsu equipment brand focused on adult beginners in the sport. It was designed to be simple and highly legible, entirely in italics to represent movement and progression in jiu-jitsu practice. The "X" in the word Helix was designed to represent a highly simplified DNA strand, a double helix shape that references the word "Helix", conveying the message that jiu-jitsu is in the person's DNA.

Between the words, a divider was created representing jiu-jitsu belts, featuring the typical belt knot in the center. At the ends, two jiu-jitsu belt colors were added. The idea is to show a journey going from the starting level of the hierarchy (white belt) to the highest level (red belt).