INEQ Logo
- Client
- INEQ
- Year
- 2017
- Production
- Suagencia
- Provided services
- Logo Design
- Used resources
Logo created for INEQ (National Institute of Education and Professional Qualification). The idea of the logo is to represent the entire training process and the dedication of those who attend INEQ.
The book represents study, the search for knowledge to be better prepared in the field of education.
The globe represents the expansion of knowledge, the door to new opportunities. It can be seen both as a planet to represent expansion, and as the upper part of a person's head representing the human brain, the mind, and the focus on studies.
The cap represents focus, dedication to completing studies, and the determination to obtain as much knowledge as possible.
The representation of the symbol also represents a version of the Brazilian flag. If the symbol were a 3D representation, it would be possible to see the formation of the Brazilian flag when looking from above.
The colors used were not initially thought of as being from the Brazilian flag. Each one has its own representation linked to the psychology of colors, but also linked to the elements that form the symbol.
Green brings tranquility. It represents stability, growth, abundance and possibility. It helps to relax. It would be a representation of all the new knowledge that INEQ has to offer.
Blue represents calm, confidence and security. It helps to increase creativity and stimulates productivity. It conveys seriousness. It would be self-confidence and total focus on studies.
Yellow is a welcoming and stimulating color. It stimulates optimism, intellect and hope. It brings attention. It would be positive thinking, the strength to achieve goals.
The font used would have a more modern feel, but without losing the elegance of serif fonts. The chosen font has simpler lines and features very small and discreet serifs to convey seriousness.
A horizontal version of the logo was also created.
The yellow and white versions would be for use with dark backgrounds:
I also created black and white version and greyscale version:
Logo usage examples
