Maisha Logo and Logo Usage Guidelines
- Client
- Maisha Terapias Complementares
- Year
- 2019
- Production
- Freelance
- Provided services
- Logo Design, Logo Usage Guidelines Creation
- Used resources
Logo created for Maisha Terapias Complementares, which offers various treatments to improve health and well-being. At the client's request, the goal was to adapt the symbol of the tree of life, which has several representations in various cultures, which gave me the freedom to apply my own style.
The colors used are the colors of the 7 chakras present in the flower of life, in addition to the brown color of the tree. The colors of the chakras were organized on their leaves by color.
A handwritten font was chosen to intensify the feeling of something serene and informal. The slogan contrasts with the name, being more neutral and serious.
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#ff8600
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I created black and white version and greyscale version:


I also created negative versions of the logo:





Logo minimum size test

Logo usage examples


Brand Guidelines

