Currently as Designer at Suagencia & Freelancer
HQ in São Paulo, Brazil

Maisha Logo and Logo Usage Guidelines

Client
Maisha Terapias Complementares
Year
2019
Production
Freelance
Provided services
Logo Design, Logo Usage Guidelines Creation
Used resources

Logo created for Maisha Terapias Complementares, which offers various treatments to improve health and well-being. At the client's request, the goal was to adapt the symbol of the tree of life, which has several representations in various cultures, which gave me the freedom to apply my own style.

The colors used are the colors of the 7 chakras present in the flower of life, in addition to the brown color of the tree. The colors of the chakras were organized on their leaves by color.

A handwritten font was chosen to intensify the feeling of something serene and informal. The slogan contrasts with the name, being more neutral and serious.

#db1600
#ff8600
#ffd528
#77ae59
#00b4c8
#4f1cb3
#a62381
#926954
#592711
Maisha Positive Logo
Maisha Simple Versions Logo
Maisha Monochromatic Logos
Maisha Monochromatic Logos
Maisha Monochromatic Logos
Maisha Monochromatic Logos

I created black and white version and greyscale version:

Maisha Greyscale Positive Version
Maisha Black Version Logo

I also created negative versions of the logo:

Maisha Negative Logo
Maisha Monochromatic Logos
Maisha Monochromatic Logos
Maisha Greyscale Negative Version
Maisha White Version Logo

Logo minimum size test

Logo Minimum Size Test

Logo usage examples

Maisha Logo Mockup
Maisha Logo Mockup

Brand Guidelines

Brand Guidelines
Brand Guidelines

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