Currently as Designer at Suagencia & Freelancer
HQ in São Paulo, Brazil

PHX Fisioterapia Logo

Client
PHX Fisioterapia
Year
2021
Production
Freelance
Provided services
Logo Design
Used resources

Logo created for PHX Fisioterapia. Based on the brand name, literal representations of a phoenix were used alongside a spinal column formed by points.

The colors used were red and blue. Red represents vitality and matches the symbolism of the phoenix, which represents life and its cycles, rebirth, and overcoming. Blue conveys the idea of ​​trust, security, patience, and productivity.

In some places, a third color option was used, purple, which represents nobility, power, and intuition.

#4d0000
#c10000
#0086e7
#003082

For the typography, simple sans serif fonts were chosen, but they have a bit of style..

PHX Fisioterapia Vertical Positive Logo
PHX Fisioterapia Horizontal Positive Logo

Since the logo has several gradients, I created a simple version of the logo:

Simple PHX Fisioterapia Vertical Positive Logo
Simple PHX Fisioterapia Horizontal Positive Logo

I also created negative versions of the logo:

PHX Fisioterapia Vertical Negative Logo
Simple PHX Fisioterapia Vertical Negative Logo
PHX Fisioterapia Horizontal Negative Logo
Simple PHX Fisioterapia Horizontal Negative Logo

I also created black and white versions and monochromatic versions of the logo:

PHX Fisioterapia Vertical Black Version Logo
PHX Fisioterapia Vertical White Version Logo
PHX Fisioterapia Vertical Monochromatic Logos
PHX Fisioterapia Vertical Monochromatic Logos

Logo usage examples

Work made with the logo

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