SmartBPO Logo, Brand Guidelines and Assets
- Client
- SmartBPO
- Year
- 2019
- Production
- Suagencia
- Provided services
- Logo Design, Assets Design, Brand Guidelines Creation
- Used resources
Logo created for SmartBPO, a company that outsources business processes through artificial intelligence and robotization. The logo symbol shows a brain made of printed circuits, to represent the evolved form of outsourcing through robotization and the use of AI, something intelligent and efficient. The graph next to the brain represents business processes.
The use of the color blue represents productivity, and gives a sense of trust and security. Here it is used to emphasize what is being improved thanks to technology: outsourcing. It is also a reference to the graph of the Solutta logo, only inverted for aesthetic reasons.
The use of the gray color conveys respect and modernity. It represents technology, being applied directly to the brain to reinforce its meaning in the symbol.
For the brand, we thought of a clean and stylish font, for a modern look. The font was left in italic to represent dynamism and efficiency in the use of more current technologies.
I created black and white version and greyscale version:
I also created negative versions of the logo:
Logo usage examples
Brand Guidelines
Assets
